Daron Powers book is based on research conducted with residential builders most effective salespeople. He is associated with TrueNorth Development one of the most recognized consulting companies for residential builders. Mr. Powers consulted to Pulte Homes. He worked with a team to design and lead quality processes that set new standards in home building. He helped one of America’s largest homebuilders to sell and build an exceptional culture of customer-driven quality evident by J.D. Power ratings. Prior to this experience, Mr. Powers achieved unprecedented instructional and sales leadership success with Dale Carnegie training organization conducting leadership, management and sales courses. His marketing degree is from Eastern Michigan University where he worked his way through college selling homes.