Dick Hall was a senior executive with a major telecommunication company and an international technology consulting company with responsibilities for business planning, project planning, business modeling and methodology development. Later he started his own consulting business. His primary clientele were entrepreneurs needing help with their planning, startup, marketing and operational issues. He developed the methodologies described in this book and provides business model design services online for startup and existing businesses through BUSINESSMODELDESIGNER.COM. This is his third business book and the first to present his proprietary concept of business model design methodologies.