Abstract:
Get noticed among 181,189 new books:

Two complete, full-length marketing plans actually prepared for paying customers

Seven different types of book-promotion websites, with plusses and minus of each (and several examples)

Two entire chapters on understanding bookstores and making them work

14 press releases/pitch letters—one that got coverage in 63 national and international news outlets (including the Wall Street Journal)

24 Amazon and Google strategies

Success stories from at least 41 ordinary authors and publishers and industry experts

17 pages of resources

Much more