Abstract:
The creators of Teenage Mutant Ninja Turtles, SpongeBob SquarePants, PlayDoh, Hotmail, Snugli and Curves all made smart moves regarding intellectual property that ensured long-term profits and a competitive advantage. Advantage "IP" provides vivid case studies and easy-to-understand charts, explanations and resources on when, why and how to use intellectual property protection measures. Anecdotes and strategic principles make it clear not only how smart businesses and creative artists, musicians, photographers and business owners can prevent legal problems regarding their ideas but also gain the maximum return from the value of their ideas in the marketplace.