Skip Williams, the author of The Reluctant Spa Director and the Mission Dream and now The Reluctant Spa Director: Between a Rock and a Hard Place, is a recognized speaker and consultant in the spa arena, voted “Spa Person of the Year,” with over fifteen (15) years of experience in the Management, Financial Development & Operational fields, in the Spa and Hospitality Industry as Spa Director, Controller and Business project Consultant.

Mr. Williams has been involved in the development of well over 300 Spas throughout the US, Canada, and the Caribbean working with owners, planners, operators and potential owners. His approach is to study, analyze, educate, implement and cultivate both small and large-scale projects.